Project:
Brand identity

Definiens was founded by Gerd Binnig, the 1986 Nobel Laureate for Physics. Its revolutionary technology looks at images in the same way that humans do.

Definiens' technology enables pharmaceutical companies to analyse laboratory slides and medical scans quickly and accurately. This speeds up time-to-market for new drugs and therapies; so the potential value of the technology is many millions of dollars in extra sales.

We completely revised the Definiens brand to convey the power of the technology. We redesigned the website to showcase real life applications and developed a full suite of marketing materials including brochures, white papers and case studies.