Case Study

"You have encapsulated the Genesys value proposition and helped to differentiate us from our competitors."
Stefan Captijn
EMEA Marketing, Genesys

Other case studies


Thought Leadership Papers

Genesys is one of the world's leading providers of contact centre solutions.

It wanted to differentiate itself from competitors by showing that it truly understood the challenges its customers face and that its strategic approach to technology could address these issues.

We helped the company to identify nine key 'pain' areas for contact centre customers including agent productivity, customer segmentation and cross- and up-selling.

For each of these nine 'pain' areas, we developed a business guide offering practical strategies. In addition, we helped Genesys to articulate a vision that extended far beyond the contact centre, turning the entire enterprise into a customer serving organisation.

These thought leadership papers and marketing tools have helped to drive sales around the world and made Genesys the fastest growing company in the industry.

Thought Leadership

Key Messaging